Beyond the Male Gaze
The V Female Photo Agency is a visual platform working from the female gaze as a critical way of seeing.
We collaborate with photographers, artists, performers, researchers, and cultural organisations to create visual narratives that challenge dominant perspectives and reveal what often remains unseen.
Through photography, artistic research, exhibitions, and public interventions, we explore public space, collective memory, care, urban transformation, and cultural identity. We are interested in the stories, labour, materials, and histories that shape our world but are often overlooked within official/normative narratives.
For us, the female gaze is not simply about who holds the camera. It is a methodology that questions how visibility is constructed, whose perspectives are privileged, and what remains outside the frame.
At the same time, we recognise that every perspective including our own contains blind spots. Rather than replacing one dominant narrative with another, we use the female gaze as an ongoing practice of inquiry, reflection and dialogue.
We continue to champion female photographers and image-makers while creating space for multiple voices, experiences and ways of knowing.
“Our focus is not only who is seen, but how visibility is made.”

Mission & Vision
Mission & Vision
Mission: To elevate the role of female photographers in the professional photography industry by providing them with the tools, opportunities, visibility and support to bring their artistic visions to life.
At the same time, we use photography as a means to explore, question and reframe dominant narratives, creating space for perspectives, stories and experiences that are often overlooked.
At the same time, we use photography as a means to explore, question and reframe dominant narratives, creating space for perspectives, stories and experiences that are often overlooked.
Vision: We envision a photography and cultural landscape in which female photographers have equal opportunities and visibility, and where diverse perspectives actively shape how stories are told, archived and remembered.
By approaching representation as an ongoing practice of inquiry, reflection and dialogue, we contribute to richer and more nuanced understandings of our communities, cultures and shared public spaces.
By approaching representation as an ongoing practice of inquiry, reflection and dialogue, we contribute to richer and more nuanced understandings of our communities, cultures and shared public spaces.
Founders
Nynke Schaaf & Janey Roanna
Founded in the fall of 2024, our photo agency represents a diverse group of leading creatives across various disciplines. From photographers and directors to stylists, hair and makeup artists, creative directors, illustrators, set designers, and even notable estates and foundations such as Goethe-Institute, Brutus and more.
Our mission is twofold: to support the long-term ambitions and day-to-day needs of our artists while contributing to a deeper cultural appreciation of image-making.
Our mission is twofold: to support the long-term ambitions and day-to-day needs of our artists while contributing to a deeper cultural appreciation of image-making.
Janey Roanna
Janey Roanna is an interdisciplinary Graphic Designer and Photographer whose work focuses on communication & (cultural) Diversity. She's a Caribbean/Dutch woman raised in the suburbs of Rotterdam, The Netherlands.
Her artistic practice, which spans analog pictures, digital designs, collages, grafitti and more explores the interplay between analog and digital mediums. Drawing inspiration from the African Diaspora & personal experiences, Janey addresses societal issues through a personal lens.
Among her favourite projects are her exhibition “Female Genius” in New York and designing educational booklets for Atria (A knowledge institute for female history), where her passions for emancipation, education, and supporting today's youth converge.
Nynke Schaaf
@nynke_visch_
Janey Roanna is an interdisciplinary Graphic Designer and Photographer whose work focuses on communication & (cultural) Diversity. She's a Caribbean/Dutch woman raised in the suburbs of Rotterdam, The Netherlands.
Her artistic practice, which spans analog pictures, digital designs, collages, grafitti and more explores the interplay between analog and digital mediums. Drawing inspiration from the African Diaspora & personal experiences, Janey addresses societal issues through a personal lens.
Among her favourite projects are her exhibition “Female Genius” in New York and designing educational booklets for Atria (A knowledge institute for female history), where her passions for emancipation, education, and supporting today's youth converge.
Her artistic practice, which spans analog pictures, digital designs, collages, grafitti and more explores the interplay between analog and digital mediums. Drawing inspiration from the African Diaspora & personal experiences, Janey addresses societal issues through a personal lens.
Among her favourite projects are her exhibition “Female Genius” in New York and designing educational booklets for Atria (A knowledge institute for female history), where her passions for emancipation, education, and supporting today's youth converge.
Nynke Schaaf
@nynke_visch_
Nynke Schaaf is a Rotterdam-based cultural strategist, curator and artistic researcher working at the intersection of public space, heritage, material culture and storytelling.
Her practice explores the hidden systems, infrastructures and material flows that shape everyday urban life. Through artistic research, exhibitions, public programmes and interdisciplinary collaborations, she investigates how cities remember, transform and discard people, objects, materials and histories.
Current projects focus on urban residue streams, circular material cultures, collective memory and the relationship between archives, public space and contemporary society. As founder of The Roffa Roll and co-founder of The V Female Photo Agency, Schaaf develops projects that connect artistic imagination with social, cultural and ecological questions.
Working from a perspective informed by the female gaze, her practice examines visibility, representation and the stories that remain outside dominant narratives. Through research, storytelling and public engagement, she seeks new ways of understanding what cities hide, preserve and carry forward.
She is also active as a radio maker and DJ within Rotterdam’s independent cultural scene, including Operator Radio and WORM Radio.
Her practice explores the hidden systems, infrastructures and material flows that shape everyday urban life. Through artistic research, exhibitions, public programmes and interdisciplinary collaborations, she investigates how cities remember, transform and discard people, objects, materials and histories.
Current projects focus on urban residue streams, circular material cultures, collective memory and the relationship between archives, public space and contemporary society. As founder of The Roffa Roll and co-founder of The V Female Photo Agency, Schaaf develops projects that connect artistic imagination with social, cultural and ecological questions.
Working from a perspective informed by the female gaze, her practice examines visibility, representation and the stories that remain outside dominant narratives. Through research, storytelling and public engagement, she seeks new ways of understanding what cities hide, preserve and carry forward.
She is also active as a radio maker and DJ within Rotterdam’s independent cultural scene, including Operator Radio and WORM Radio.
